Caroline Austin


A magazine is a collection of organized content, typically centred around a specific topic or theme. The word "magazine" originally referred to a warehouse, particularly a military warehouse. However, in the 18th century, it came to mean a miscellaneous pamphlet or periodical containing a variety of writings. The widespread use of the printing press played a significant role in the development and popularity of magazines as a publishing format. The first true magazine was published in Germany in the second half of the 17th century by theologian Johann Rist. From there, the magazine format spread to France, England, and other countries. This history is interesting in its own right.

One notable aspect of the history of magazines is that they did not initially aim for mass circulation. Instead, early magazine publishing focused on quality and prioritized editorial practices over quantity, which was reflected in their price. The history of magazines also highlights their resilience as a versatile tool. SINTEZO is interested in this resilience as well as utilizing magazines as a means for new conversations and thinking.

We believe that evolution of the form also may offer opportunity for experimentation.  For instance magazines may experiment with a nonlinear, open-ended approach that can be thought of as "rhizomatic thought" in their construction, deviating from the traditional logical organization of content. Rhizomatic, it is worth remembering, is cross borrowing from botany where rhizome refers to specific kind of roots that are in fact plants, such as ginger and turmeric. This approach may not be immediately logical and may be perceived as unusual or unconventional by readers. SINTEZO recognizes the potential for unconventional curation methods, such as the use of a rhizomatic structure, to offer readers a unique and stimulating experience.

SINTEZO is a magazine in how ideas evolve, change, appear, disappear, reappear and morph.  SINTEZO is intended to be a more defined space for conversation; it is an attempt to curate a broad conversation that can be informative and evocative.  A place where science and art become collaborating, informing forces.